Home » Automotive Articles » M&M Auto Group and Ford partner with General Mills to Help America's Schools in Box Tops for Education program
M&M Auto Group and Ford partner with General Mills to Help America's Schools in Box Tops for Education program
You can help M&M Auto Group and Ford support local schools through a partnership with General Mills' popular Box Tops for Education (BTFE) program through November 30.
PORT JERVIS, NY, October 20, 2011 /Automotive PR News/ -- You can help M&M Auto Group and Ford support local schools through a partnership with General Mills' popular Box Tops for Education (BTFE) program through November 30.
Ford, the first automotive company to partner with General Mills on its Box Tops for Education (BTFE) initiative, kicked off a two-month program, which aims to generate $1 million in support for schools throughout the U.S. As schools struggle to find funding, local communities are turning to corporate programs such Box Tops for Education to fill budget gaps.
"M&M Auto Group has always been a strong supporter of community initiatives, and this is just one more creative way we can help even more kids in our area than ever before," said Howard Braunstein, president of M&M Auto Group.
"We are delighted to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country," said Jim Farley, group vice president, Ford Global Marketing and Sales and Services.
Ford has taken General Mills' consumer fundraising effort and evolved it so Ford vehicle owners and M&M Auto Group shoppers can now easily participate and generate funds to support their local schools. Through November, participants can earn and collect Box Tops for their local school in three new ways.
• Earn 250 eBoxTops with the purchase of any new Ford vehicle at M&M Auto Group, 127-131 Mill Street, Liberty, NY. Redeem code by March 31, 2012.
• Earn 10 eBoxTops when you request a Ford vehicle brochure at FordDrivesBoxTops.com. Redeem code by March 31, 2012.
• Earn 5 eBoxTops for each Ford videoyou watch - up to 25 eBoxTops total if
you watch all five videos we've made available at FordDrivesBoxTops.com.
eBoxTops are electronic credits that are made directly to the BTFE-eligible school by General Mills, equivalent to 10 cents for each eBoxTop credit. Schools can earn up to $60,000 per year, up to $20,000 respectively from the Clip, Box Tops Marketplace , and Reading Room program components, to spend on things they need most.
"The partnership with M&M Auto Group and Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category," said Mark Addicks, senior vice president and chief marketing officer for General Mills.
For additional information, visit M&M Auto Group at 127-131 Mill St., Liberty, NY, or visit www.mmautogroup.com or FordDrivesBoxTops.com.
---
Press release service and press release distribution provided by http://www.24-7pressrelease.com |
|
|
Press Release Contact Information:
Jessica Gardner
Media Solstice Marketing & PR
President
68 Hudson Street
Port Jervis, NY
USA 12771
Voice: 8454301396
Website: Visit Our Website |
|
|
|
|
| AUTOMOTIVE ARCHIVE SEARCH |
|
|
| |
|
|
Advertise With Us |
About Us |
Contact Us